A Democratic group, American Bridge 21st Century, is set to roll out a new $140 million ad campaign aimed at chipping away at Donald Trump's support among rural voters. The ads will begin airing in battleground states like Pennsylvania, Michigan, and Wisconsin, targeting swing voters in smaller media markets. The group's co-founder emphasized the importance of competing in all areas, including rural counties, to secure victory in the upcoming election.
The ads feature testimonials from voters expressing concerns about a second Trump term, focusing on issues such as abortion rights and healthcare access. The group's broader $200 million effort aims to defeat Trump by reaching voters in exurban and rural areas in key states.
The testimonials, gathered through years of outreach and interviews, aim to resonate with voters who may be undecided or disenchanted with politics. The group has identified swing voters, predominantly women from rural and exurban areas, who could be persuaded to vote against Trump in November.
Trump's strong support in rural areas has been a significant factor in his electoral success, with a majority of voters in small towns and rural regions backing him in previous elections. The Democratic group is targeting swing voters who are disillusioned with both major parties' candidates, emphasizing the importance of women in shaping election outcomes.
The ads feature individuals like a retired nurse from Pennsylvania who highlighted concerns about Trump's leadership and the erosion of democratic values. Another participant expressed worries about women's rights and the potential impact of overturning Roe v. Wade.
As the election approaches, the group aims to amplify the voices of voters who seek a leader committed to serving the country's best interests and upholding democratic principles. Through personal stories and appeals to shared values, the ad campaign seeks to mobilize voters in rural and exurban areas to make their voices heard at the ballot box.
