Adidas is expecting to foot a bill in excess of $1 billion after dropping its collaboration with disgraced rapper Ye—but that doesn’t mean consumers are choosing to shun the sportswear giant’s once highly sought-after Yeezy line.
In fact, demand for Yeezy sneakers—shoes designed by Ye, formerly known as Kanye West, and sold under the Adidas label—has surged in the months since Ye trashed his reputation with a series of anti-Semitic rants.
