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Fortune
Fortune
Christiaan Hetzner

Demand for Elon Musk’s Tesla Cybertruck plummeted in the second quarter, new data shows

Tesla co-founder and CEO Elon Musk stands in front of the newly unveiled all-electric battery-powered Tesla's Cybertruck at Tesla Design Center in Hawthorne, California on November 21, 2019. (Credit: Frederic J. Brown—AFP via Getty Images)
  • Sales of the Cybertruck, Tesla’s electric pickup, plunged 51% year-on-year in Q2 to just 4,300 vehicles, according to Cox Automotive. Design head Franz von Holzhausen had confirmed in December 2023 the company had collected deposits to fill over 2 million orders — enough to fill production for 16 years. Instead, the high price combined with build quality problems means it is looking less likely the Cybertruck will even eclipse its 2024 sales of 39,000 vehicles.

It’s probably a good thing Tesla refuses to publish detailed sales figures, otherwise everyone could see just how badly Elon Musk’s Cybertruck seems to have flopped.

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