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Benzinga
Benzinga
Business
Namrata Sen

Delta Faces Lawmaker Backlash Over AI-Powered Ticket Pricing — Senators Warn It Could Exploit Travelers With Personalized Fare Hikes

Los,Angeles,,California,,Usa,-,March,17,,2019:,Delta,Air

Delta Air Lines Inc. (NYSE:DAL) is facing scrutiny from U.S. lawmakers over its plans to use artificial intelligence (AI) for setting ticket prices.

What Happened: Sen. Ruben Gallego (D-AZ), Sen. Mark Warner (D-VA) and Sen. Richard Blumenthal (D-CT), have raised concerns about Delta’s AI-based pricing strategy. The senators are worried that this approach could lead to personalized fare increases, potentially impacting travelers.

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