In a strategic move reshaping global aviation routes, Delta Air Lines is launching the first-ever direct flights between the U.S. and Riyadh, the Saudi capital. The historic new route, discussed onstage at the Fortune Global Forum in Riyadh, marks a major milestone in relations between the countries and underscores Saudi Arabia’s accelerating ambitions to position itself as a global aviation hub. It will have to overcome natural hurdles that Americans have, Delta CEO Ed Bastian told Fortune editor-in-chief Alyson Shontell.
“Americans aren’t quite sure” about visiting, Bastian said frankly, citing a history of tension between the countries on religious, political, and cultural grounds. But he said that when you come to Saudi Arabia, you see “just an amazing display” of different tourism opportunities and experiences, and stressed that “the people” are truly special, highlighting an “embracing” culture of warm hospitality and authenticity. He added that people have been “amazed” when he tells them that Riyadh is actually one of the favorite places he’s visited in a “very long time,” but he’s willing to be patient.
