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Fortune

Diane Brady

Delta CEO Ed Bastian says one key to building customer loyalty is 'obsessing' over your own staff

Ed Bastian Delta Tony Douglas Fortune United States Riyadh Air Diane Brady

(Credit: Stuart Isett/Fortune)

In today’s CEO Daily: Diane Brady on building customer loyalty.
The big story: U.S.-China trade truce.
The markets: Trending down.
Plus: All the news and watercooler chat from Fortune.

Good morning. Customer loyalty is a tricky thing: hard to get, relatively easy to maintain, and hard to win back once it’s lost. Inertia is a powerful force, which is why consumers keep the same bank account for an average of 17 years.

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