CES 2025 is full of announcements, and Dell is responsible for a ton of them. Not only did Dell unveil over a dozen PCs today, the company announced a rebranding of its entire lineup of consumer devices. Gone are "XPS," "Latitude," "Precision," and all previous Dell brands. 2025 is the age of "Dell," "Dell Pro," and "Dell Pro Max." Those new tiers represent the entire range of consumer devices from Dell going forward (except for Alienware, which is excluded from the rebranding).
I also covered the new Dell and Dell Pro Max laptops that were announced today, but the largest group of new hardware comes from the company's Dell Pro lineup. A whopping seven laptops and two monitors from the Dell Pro category were unveiled during the event.
