It's CES 2025, which means that we're getting almost inundated by tech news after the brief lull brought by the holiday period, but few announcements have felt as seismic as the one that Dell just made. It's confirmed that it's completely ripping up the branding it's established over the last decade and more, and moving forward with a new, supposedly simplified naming structure for its devices.
That means, in point of fact, the abrupt death of long-running sub-brands including probably its biggest: XPS. It's long been a shorthand for premium Windows laptops that rival Apple's MacBooks where quality is concerned. That's not the only name being consigned to history, though, with others like Inspiron similarly going the way of the dinosaurs.
