Dell ‘just tore down 40 years of sub-brands’ with its new line of devices

The Dell 16 Plus, the Dell Pro 14 Premium and the Dell Pro Max 16 are three of the new devices announced at CES in Las Vegas - (The Independent)

Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the company announced it would bulldoze the messy naming conventions of its laptop and desktop ranges in favour of a simplified – and distinctly iPhone-like – naming scheme.

Starting this month, a new line of AI-infused Dell, Dell Pro and Dell Pro Max devices will begin to take the place of the brand’s existing product categories, which include OptiPlex, XPS and others.