In a bid to reignite interest, Dell Technologies is rebranding its PCs, seemingly taking cues from Apple's famed naming style.
The company announced on 6th January, ahead of the Consumer Electronics Show (CES), that it is retiring long-standing names like 'XPS' and 'Inspiron.' Instead, Dell is adopting a streamlined branding approach, focusing on simplicity by centring its new range of devices around the 'Dell' name - an approach some people believe sounds eerily similar to Apple's own line.
