The Museum of London has revealed a new visual identity to accompany its new name (it's now simply London Museum), and at its heart is one of the most fun logo designs we've seen for a while. Because how many other logos involve a pigeon doing a glitter poo?
Designed with Uncommon Creative Studio, the characterful and distinctive new logo is designed to represent "a symbol of London’s dualities," – and like all of the best logos, it's a little deeper than it first appears.
