A fresh trend is quietly taking shape in Delhi’s crowded shopping hubs, where people can now hire “personal helpers” by the hour to make market visits easier. These assistants walk alongside shoppers through packed lanes, carry heavy bags, wait in food queues, help locate transport, reserve seating spots and even open a foldable chair when customers need to rest. What earlier existed informally through friends, relatives or local porters has now turned into an organised urban service.
