In Delhi's Lajpat Nagar, shoppers can now hire assistants for ₹149 per hour to carry bags, stand in food queues, guide them to the metro, help find seating spots, and even set up foldable chairs during crowded shopping trips. The initiative has been started by a Delhi-based startup aimed to reduce physical strain associated with crowded local markets and help customers with carrying their shopping bags and navigating busy retail areas. The idea is simple: "You shop. We carry."
