Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Economic Times
The Economic Times
Business

Delhi High Court ruling on Google keyword ads could reshape online advertising

NEW DELHI, - An Indian court ruling that Google infringed the trademark rights of a bathroom fittings maker by allowing rivals to use its name as an advertising keyword could reshape the online ads market, Indian businesses said on Friday.

The court ordered Google to ‌pay damages ⁠of $31,600 ⁠in a ruling issued on May 22 by the Delhi High Court, which businesses have since been responding to.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.