These days, we use apps to order food, call ride-sharing vehicles, assign home improvement tasks and personal errands. But these apps depend on people to deliver the promised service — to deliver food, provide rides and complete tasks. These gig workers use the apps to find work, and in North America, nearly half of these service workers are women.
Platforms that provide gig services use powerful algorithms, artificial intelligence and big data to provide access for millions of gig workers and customers. That was how these platforms were able to disrupt established industries, like taxi and delivery services.
