Deion Sanders will always find a way to turn anything into a business opportunity. That’s just the way he is.
So when Jay Norvell complained about how Sanders always wears his own signature sunglasses, of course, he flipped that into making everything about those very sunglasses.
He did that by gifting everyone — and I mean EVERYONE — with pairs of these joints.
RELATED: Jay Norvell’s beef with Deion Sanders is great for college football.
First, Sanders had pairs of his signature shades dished out to his entire team. After the Buffaloes put the shades on, Sanders told the team that not only was the game personal now but Norvell also just helped him with business.
And, by business, he meant selling his sunglasses.
This week, CSU coach Jay Norvell said that he "takes his glasses and hat off" when talking to adults.
Deion Sanders has his own line of sunglasses with Blenders — and has now given a pair to every Colorado football player.
"They don't realize they just helped me with business.” pic.twitter.com/GwxJXAzwEX
— Front Office Sports (@FOS) September 15, 2023
“I look fly, I look good. On my momma, on my hood.” Dog. The jokes write themselves. Shoutout to Jay Norvell, man. Sanders is going to ride this one into the sunset.
He wasn’t done here, either. He also gifted ESPN’s First Take crew with pairs of the shades, too.
Deion Sanders brought sunglasses for the cast of First Take 😎
(via @FirstTake)pic.twitter.com/0FD8B0MWEJ
— ClutchPoints (@ClutchPoints) September 15, 2023
He hit them with another tagline, too. “You know you got to be right. You got to be tight.” All these adults sitting there with shades on, man. Norvell has got to be somewhere SEETHING right now.
Fans were loving this, though.
I’m really not sure if you’re a top recruit, how you don’t seriously consider Colorado if you have an offer. The energy is unparalleled https://t.co/uv5BxEhooW
— Joshua Grady (@AgentGrady_) September 15, 2023
I love it! I knew this was going to happen. Colorado wins by 50 tomorrow night! https://t.co/Pq03ATPJn7
— Brandon Bryant (@brandonbryanttv) September 15, 2023
😂😁 Deion constantly changing the college landscape https://t.co/eNAkxo4EFH
— Derrick Gunn (@RealDGunn) September 15, 2023
People wondered why players would commit to playing play for Deion Sanders over “top programs” – who wouldn’t want to play for this man? https://t.co/GxK1JmD0Sd
— Jeff Smith (@JSM8ith) September 15, 2023
😂😂😂😂 Score one for Deion. https://t.co/R30aAFPZBe
— Denise (@Wheelz38) September 15, 2023
when them equipment managers walked in with boxes of shades https://t.co/PngMPiaSyx pic.twitter.com/6forenyHZU
— Lauren (@thelaurenline) September 15, 2023
Bruh…If I was coming out of high school. Brian Kelly would have to offer me the starting job, and LSU would have to build me a statue, or I’m going to play for Prime. 😂 https://t.co/1N6Gua4ftN
— Parrain J (@JayZB_94) September 15, 2023
Classic bulletin board material and masterful 4D chess by Deion. https://t.co/noguCWwTqB
— C. Lowell (@clvanderbeek) September 15, 2023
