Deion Sanders, at least while representing CU football, will wear Nike. For now.
Included the five-year contract approved late last month by CU’s Board of Regents and provided to The Denver Post on Tuesday was a clause that requires the new Buffs coach, who had a deal with competing apparel company Under Armour, to wear Nike-branded Buffs products, “as appropriate,” in his new role as CU football coach.
Sanders and his son Shedeur, a sophomore quarterback who recently transferred to CU from Jackson State, both recently signed deals with Under Armour. The Buffs’ contract with Nike, as noted in its agreement with Sanders, expires on June 30, 2025.
