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Stuart Mills, Assistant Professor of Economics, University of Leeds

DeepSeek: what you need to know about the Chinese firm disrupting the AI landscape

DeepSeek Google Nvidia OpenAI Donald Trump Microsoft United States ASML Meta

Before January 27 2025, it’s fair to say that Chinese tech company DeepSeek was flying under the radar. And then it came dramatically into view.

Suddenly, everyone was talking about it – not least the shareholders and executives at US tech firms like Nvidia, Microsoft and Google, which all saw their company values tumble thanks to the success of this AI startup research lab.

Founded by a successful Chinese hedge fund manager, the lab has taken a different approach to artificial intelligence. One of the major differences is cost.

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