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Fortune

Emma Burleigh

DeepSeek’s overnight success is powered by Gen Z new hires

DeepSeek Liang Wenfeng Marc Benioff Mark Zuckerberg Silicon Valley

DeepSeek founder Liang Wenfeng. (Credit: VCG / Getty Images)

DeepSeek’s meteoric rise has unsettled American AI rivals, powered by CEO Liang Wenfeng’s unconventional leadership—a sharp departure from the Silicon Valley norm—and a bet on Gen Z talent.

DeepSeek’s sudden rise to the top of the AI food chain—and Apple’s app store, leaving rival ChatGPT in the dust—came as a surprise to many. The company’s secret sauce may be running in the opposite direction as Silicon Valley.

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