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The Conversation
Politics
Graeme Austin, Chair of Private Law, Te Herenga Waka — Victoria University of Wellington

Deepfakes can ruin lives and livelihoods – would owning the ‘rights’ to our own faces and voices help?

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Not that long ago, the term “deepfake” wasn’t in most people’s vocabularies. Now, it is not only commonplace, but is also the focus of intense legal scrutiny around the world.

Known in legal documents as “digital replicas”, deepfakes are created by artificial intelligence (AI) to simulate the visual and vocal appearance of real people, living or dead.

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