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The Conversation
The Conversation
Nomalanga Mashinini, Senior Lecturer, University of the Witwatersrand

Deepfakes and South African law: remedies on paper, gaps in practice

Deepfakes are forgeries of people’s faces, voices and likeness generated through artificial intelligence (AI). They create a serious digital deception. Deepfakes undermine constitutional rights, reduce trust in media and distort fairness in elections. While many countries have laws that address the risks caused by deepfakes, enforcement remains a challenge.

Deepfakes began to be widely created in 2017 after they’d first appeared on Reddit, a discussion website of forums where people exchange information. A Reddit user called Deepfakes shared an AI software tool that could superimpose celebrities’ faces on pornographic videos. AI-generated media became widely accessible through software apps that enable people to freely create deepfakes.

There are several types of deepfakes:

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