Last month, the number of daily active users on Facebook fell for the first time in its eighteen-year history
(Picture: Becca Tapert)Sophie Cobbold, a 36-year-old yoga teacher has never used social media. She has fifteen clients, all of whom are word-of-mouth recommendations. “If I joined Instagram I’d have more,” she admits. “But I’m resistant. I’ve come this far without it. My approach is much slower but more authentic.”
Cobbold may have been an early adopter but if recent figures are anything to go by, more of us than ever have begun to move away from social platforms and even superstar influencers like Selena Gomez who rely on the exposure are over it — in a recent interview she said she hasn’t been on Instagram for over four years. Last month, the number of daily active users on Facebook fell for the first time in its eighteen-year history. Its owner, Meta, saw shares plummet by over 20 percent and – as if sensing the oncoming sea change in user opinions – investors in other platforms became skittish too, with the likes of Twitter also seeing a slump in share value.
