Decolonising Beauty is a campaign designed by the production company Zikora Media to educate the public and celebrate the rich tapestry of indigenous and local beauty customs across Africa. This week we speak with its founder, Chika Oduah.
In a world increasingly dominated by Western beauty standards promoted through pop culture and the global beauty industry, the Decolonising Beauty campaign seeks to challenge narrow perceptions and showcase the multifaceted beauty traditions in Africa.
