Easily one of the biggest options trades featuring a split narrative, TripAdvisor (TRIP) – which operates online travel agencies and comparison-shopping websites – has been perplexing market participants about its forward trajectory. About the only thing that was (largely) certain was that wherever TRIP stock went, it would do so in grand style. Now, the question is, where will it go next?
From the perspective of retail investors focused purely on the open market, TripAdvisor presents incredible frustrations. On the one hand, the bearish argument is seemingly plain as daylight. While the revenge travel phenomenon – that is, collective cabin fever from the COVID-19 lockdowns transitioning to pent-up demand for experiences – initially fueled investments such as TRIP stock, some evidence shows that this catalyst is beginning to fade.
