Podcast host Deborah James has reached the £4 million mark for her cancer research fundraising initiative. The 40-year-old, known online as Bowel Babe after campaigning to raise awareness of the disease, has so far raised more than 16 times her original £250,000 goal for Cancer Research UK.
It comes after Number 10 announced she has been honoured with a damehood for her “tireless campaigning” on the issue. James reached the milestone on Friday morning after donations from more than 220,000 supporters, including high-profile figures such as the Duke and Duchess of Cambridge.
Her Just Giving page said it is “raising money to fund clinical trials and research into personalised medicine for cancer patients and supporting campaigns to raise awareness of bowel cancer”. The presenter of popular BBC podcast You, Me And The Big C disclosed on Monday that she had moved to hospice-at-home care to treat her terminal bowel cancer.