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Evening Standard
Evening Standard
Holly Williams

Debenhams hikes earnings outlook and decides to keep PrettyLittleThing

Debenhams Group is looking at a possible sale of PrettyLittleThing (Alamy/PA) -

The owner of Boohoo and Debenhams has upped its annual earnings outlook and scrapped plans to sell off the PrettyLittleThing brand as turnaround efforts pay off.

The Debenhams Group, which was renamed last year from Boohoo, said it now expects underlying earnings of £50 million for the year to February 28, up from previous guidance for around £45 million and higher than then £41.6 million reported in 2024-25.

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