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Caixin Global
Caixin Global
Business
Shen Xinyue and Denise Jia

Death of Top Moutai Sales Executive Under Investigation

Zeng Xiangbin

What’s new: The death last month of Zeng Xiangbin, general manager of Kweichow Moutai Group’s sales company, is under investigation, according to China’s leading liquor maker.

Zeng, 49, committed suicide by jumping off a building because of work pressure, a former Moutai employee attending Zeng’s funeral told Caixin. The executive was involved in an investigation before his death, but it’s not clear what the probe was for, a person close to the Guizhou Liquor Association said.

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