Laptop manufacturers will do anything to stand out. Some will attempt to redefine the basics of a laptop’s design, like including a second display within the deck or turning a gaming laptop into a wearable accessory. Other companies will shift their product into an eco-political statement, approaching each angle of its manufacturing process with environmental consciousness.
Sometimes, laptop companies make tiny gestures to distinguish themselves from other brands, like the iconic trackpoint seen on business laptops like Lenovo’s Thinkpad series. Companies have their own unique keyboard layouts, too, with designated function keys often related to company-specific software.
