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Some companies build products. Others build portfolios. Milan-based Bending Spoons has made a business out of buying forgotten digital brands, polishing them with AI, data science, and subscription-driven strategies, and giving them a second life.
Since its founding more than a decade ago, the company has become one of tech’s most intriguing digital consolidators, snapping up recognizable names such as Vimeo, WeTransfer, Evernote, Eventbrite, and, most recently, AOL. Rather than chasing the next flashy app, Bending Spoons bets that well-known software businesses with loyal user bases can generate far greater value through operational discipline and smarter monetization.
