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The Economic Times
The Economic Times
Business
Veer Sharma

“Dear Anand Mahindra…”: Vijay Kedia asks billionaire to unlock hidden tourism giant in Mahindra Holidays

Ace investor Vijay Kedia has called for a strategic rethink at Mahindra Holidays & Resorts India, saying the company is sitting on a significant long-term opportunity in India’s domestic tourism market at a time when Prime Minister Narendra Modi is encouraging Indians to avoid international travel amid rising crude oil prices and weakness in the rupee.

In a post on X, formerly Twitter, addressed to Anand Mahindra, Kedia said India’s rapidly expanding affluent and aspirational middle class is increasingly favouring experiential family travel, yet Club Mahindra currently has only around 3 lakh member families in the country. He said this indicates substantial headroom for long-term growth.

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