Families trying to scale back their spending during the cost of living crisis are finding that rocketing food prices are taking an ever-growing bite from their household budgets.
As the bill for a weekly grocery shop has shot up rapidly over the last year, purse strings continue to be stretched, with latest figures from the Office for National Statistics (ONS) showing food prices are at their highest level in 45 years, rising by 19.1% in the year to March.
Canny shoppers looking to save some cash have long been aware of so-called yellow sticker bargains - the surplus stock that retailers mark down as items get closer to their best before or sell-by date, or the items the shop wants to get rid of to make way for new stock coming in.