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Marie Claire
Marie Claire
Lifestyle
Naomi Attwood

Deadstock fashion: Meet the brands' upcycling fashion designs to make them look better than new

A model wears ELV Denim jeans and a shirt.

When it comes to creating a sustainable wardrobe, it’s super important to make the most of—and wear—what you already have and to shop second hand. Making a considered purchase from an ethical fashion brand is equally important—as our money is our vote. If we don’t support ethical creators, they simply won’t exist any longer.

The following brands operate a circular approach; upcycling, or creating new clothes from old garments and waste textiles, aka deadstock. It’s not a new idea, though some of these designers really take it to another level . . .

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