Ferrari created a 599-car limited-series run of the Daytona SP3, and every one found a buyer before the car ever turned a wheel in public. It also commissioned a separate Tailor Made example beyond that allocation for a 2025 Monterey charity auction that brought $26 million, the first public benchmark for a brand-new SP3.
Now a different kind of benchmark is coming. A former Ferrari-owned development and press Daytona SP3 with around 2,900 miles and finished in Giallo Triplo Strato over Rosso Ferrari will cross the block at RM Sotheby’s London sale on October 31, 2026 with a published estimate of $10,000,000 to $13,000,000, giving buyers a high-profile non-charity datapoint to set against that record result.
