During Donald Trump's presidential campaign launch in 2015, David Pecker, the former CEO of American Media Inc., revealed that there was a significant surge in interest in Trump through the magazines under his purview. Pecker noted that the coverage of Trump in the magazines experienced a notable increase in popularity.
Pecker further explained that his team conducted research to determine which magazine covers featuring Trump would generate the most sales. The findings indicated that images portraying Trump as a powerful figure, such as being depicted as 'the boss' in a boardroom setting, resonated well with the audience and led to increased sales.
