During the ongoing trial, Prosecutor Joshua Steinglass questioned David Pecker about his involvement with the popular television show 'The Apprentice.' Pecker revealed that the show was an immediate hit and that he had numerous discussions with Donald Trump, the show's host, regarding its success.
Pecker disclosed that Trump would generously provide him with show content and ratings, which he then published in the National Enquirer, along with other magazines. This arrangement allowed Pecker to feature exclusive information about 'The Apprentice' without incurring any costs, while Trump benefited from the additional publicity for the show.