"You know I've been on some amazing movie sets," drawls David Hasselhoff to the camera, "but my favourite set of all? Planet Earth." Nailed it Hoff, makes ya think. Not content with his bit-part in the fall of the Berlin Wall, the Baywatch and Knight Rider star now has his sights set on climate change and, specifically, getting us gamers off our behinds to do something about it.
Hasselhoff is the face of a new campaign called Make Green Tuesday Moves (MGTM), a "videogames climate change alliance", which aims to offer unique DLC on the first Tuesday of every month using various celebrity endorsements. "MGTM will see proceeds from the sale of in-game items—which can comprise new and/or upcycled DLC goods such as characters, costumes and objects—invested into fully certified sustainability projects by not-for-profit digital platform PlanetPlay."
