David Buttress has been a busy man of late. He has been overseeing a rebranding of the Dragons, which has culminated in them taking on a new life as a rugby club with a new name - Dragons RFC - and a new badge. He’s also in the process of putting together a buy out of the club from the WRU, while pushing hard for a stable long-term funding model for the professional game in Wales. And then there’s his new role as the UK Government’s Cost of Living Business Tsar. So plenty to talk about when we sit down with the former JustEat chief executive, who is now into his fifth year as chairman of the Dragons.
Q: First of all, what was the thinking behind the rebrand?
A: Since I have been involved here, there has been a consistent question around identity. So I wanted to go through a rigorous process, really getting into it properly, and that’s what we have done over the last ten months, talking to all the stakeholders. We have spoken to so many people, from supporters groups to sponsors, players and staff and we have listened. We wanted to pull all the drains up and be really clear about what we think we are.
