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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

David Boynton of The Body Shop: ‘They say retail is dead. But we’re social creatures’

David Boynton in a colourful jacket and an open necked shirt standing with hands in his pockets int he middle of a Body Shop store
David Boynton at The Body Shop’s new store in Battersea Power Station, London. Photograph: Sophia Evans/The Observer

David Boynton says he is not one for slathering on a face mask, but the nattily turned out chief executive of The Body Shop may need all the relaxation techniques he can find with a difficult year ahead.

On the weekend of what would have been Anita Roddick’s 80th birthday this Sunday, the chain she founded in Brighton in 1976 with a £4,000 loan is rumoured to be on the market for the second time in five years, with a £1bn price tag, after a pandemic boom reversed into a dive in sales.

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