David Beckham has been named as the new brand partner for Nespresso, in the latest big-money deal for the football legend.
The former England captain, 48, who already boasts an impressive brand portfolio and is said to be worth £372m, is joining forces with the coffee giant for their latest campaign.
As part of the deal, self-confessed coffee fan Beckham will share an exclusive view of the genuine coffee moments he enjoys.
This includes quiet moments to himself around his hectic schedule, making his favourite Nespresso coffees and recipes, as well as highlighting how he needs a moment of mindfulness, either with family or to himself as part of his morning ritual.
Beckham, who recently starred in his own hit docuseries on Netflix, took to Instagram on Wednesday to share the news with his fans along with a promotional clip of him sipping of some hot beverages.
Speaking about the campaign, the dad-of-four and husband to Victoria, said: “I’ve always loved Nespresso coffee.
“Whether I am having a quiet moment at home with my family or preparing myself for a business meeting, the variety of blends is great, it’s so simple to make, and every cup tastes incredible.”
Speaking about signing up one of the biggest and most in-demand names on the plant, Anna Lundstrom, CEO for Nespresso in the UK and ROI said: “David Beckham has always had an unforgettable style, taste and passion for creating elevated experiences which are many of the qualities of Nespresso.
“We are delighted to be working with David to showcase his genuine love for the nation’s favourite drink and his journey of coffee discovery, as well as showing how even the routine coffee moments; with family, with friends, and ourselves, can make every day even more meaningful.”
