
When Manchester United sold soccer star David Beckham to Real Madrid for about $40 million in 2003, English fans may have seen the deal as an end to a golden era. But for Beckham, it was only the beginning of the multimillion-dollar successes to come.
In the last year alone, Beckham netted some $36.5 million from his brand licensing company, DRJB Holdings—according to The Times. Driven by high-profile partnerships with AliExpress, Stella Artois, and SharkNinja the holding company saw profits soar to $44.9 million—up 44% from 2023. Revenues rose to $92.3 million, with shareholder dividends set to exceed $80 million.