
Over the past few years, a host of celebrities have invested in the wellness boom. Some have co-created exceptional products while others haven’t impressed us. The latest household name to launch a wellness venture is none other than David Beckham, which makes a little more sense than some celeb collaborations, given his career as a sporting icon.
Beckham’s new supplements brand I.M.8 calls itself, “an unparalleled collaboration between academia, medicine and space science”, which sounds very impressive off the bat.