Sir David and Victoria Beckham have reportedly been left “inconsolable” after their estranged son Brooklyn appeared in an advert that appears to mock the family's ongoing rift.
The 27-year-old features in a sponsored campaign for US food delivery company DoorDash, in which he jokes about watching the 2026 World Cup alone.
Smirking to camera, Brooklyn says: “You're probably wondering why I'm watching the FIFA World Cup 2026 from home... It's a long story.”
He goes on to throw down some match tickets onto the coffee table, as a message says: “It’s complicated. More soon.”
The ad is a nod to Brooklyn’s estrangement from parents David and Victoria, as well as his brothers and sister and wider family for over a year.
In January, he publicly criticised his parents in a six-page statement in which he denounced ‘Brand Beckham’ and accused his family of prioritising “public promotion and endorsements above all else”.
He concluded by saying: “All we want is peace, privacy and happiness for us and our future family.”
There were also some shady Easter eggs in the ad, as Brooklyn is seen removing the £250,000 Patek Philippe Nautilus watch reportedly gifted to him by his father, while a stack of unopened letters sits on a nearby table — details some fans interpreted as symbolic nods to the ongoing estrangement.
DoorDash replied to the video on Instagram, saying: “We have a guess on why you’re watching from home…”
According to the Daily Mail, friends close to David and Victoria were stunned by Brooklyn's latest campaign, claiming the advert has caused fresh hurt within the family.
A source told the publication: "To do an advert based on estrangement from family as if it's a joke when his family is devastated and his sister and grandparents are inconsolable is shocking.
“Especially from someone who claims he wants peace and privacy."
The campaign has also prompted criticism online, with some fans accusing Brooklyn of profiting from the very family feud he has previously asked to keep private.
One fan remarked: “No hate just observation... if you hate them so much drop the name and stop profiting from association.”
“Seem very happy to still be profiting off the Beckham name,” another commented while a third remarked: “Uhm you're monetising your family drama.”
Others branded it “tasteless” and claimed that the advert hasn't been received the way that Brooklyn and the brand may have hoped.
The comments read: “Well that's in poor taste.”
“This is tasteless,” another echoed. “When you keep having digs at your family to stay relevant”.
"If you hate them so much, drop the name and stop profiting from the association," one person wrote, while another commented: "You're monetising your family drama."
The Standard has contacted Brooklyn Beckham’s rep for comment.
