Male dependency on dating apps — now the leading way couples meet — has markedly increased, with a smaller number of men today willing to approach a woman they don’t know in public. In the early days of Tinder, in 2014, the gender split was 60 per cent male, 40 per cent female. Today, 70 per cent of users are male and 30 per cent female, with the latter still meeting a larger proportion of men via work, friends or on nights out (as a minor note, if you meet your spouse in a bar or club, your chances of divorce increase by roughly 45 per cent).
The result of these trends is that women of average to high levels of attractiveness are typically inundated with matches, whereas the Tinder experience of the average man is a decidedly more desert-like experience. App data indicates that women ‘swipe right’ an average of 12.5 per cent of the time, whereas men ‘swipe right’ 65 per cent of the time. Women on apps can be exceedingly selective, whereas most men aren’t.
