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International Business Times UK

Katrina Thompson

Data Shows, Branded Homes Boom as the Global Elite Seek More Than Just Real Estate

Luxury Knight Frank Marriott APAC Aman Armani Asia Elie Saab Europe Four Seasons

Branded residences are a global phenomenon, from New York towers to Shanghai, Phuket and Ho Chi Minh City villas. (Credit: BY VIET TRAN)

Savills, a leading firm in property consulting services, recently reported that Europe's branded residence market is poised to grow 180%, while APAC already accounts for 23% of global supply.

This surge reflects a broader global trend. More wealthy buyers are turning to branded homes for lifestyle and long-term value.

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