Get all your news in one place.

100’s of premium titles.
One app.

Get all your news in one place.

100’s of premium titles. One news app.

Fortune

Andrew Nusca

Data Sheet: Behaving like a projectile

Data Sheet Netflix

Federal Reserve chairman Jerome Powell on September 18, 2024 in Washington, D.C. (Photo: Anna Moneymaker/Getty Images)

Good morning. Thirteen years ago this week, Netflix rebranded its movies-by-mail service Qwikster.

Then-CEO Reed Hastings saw the streaming revolution coming and shoved his Netflix-branded chips into the pile. Three weeks later he conceded that splitting the streaming and physical media businesses was too, well, hasty and backtracked.

It all worked out: Netflix earnings today are 10X what they were then.

The company still owns the Qwikster.com domain, by the way. As the maxim goes: Every man has a price. —Andrew Nusca

P.S. Colin Kaepernick is coming to Fortune’s Brainstorm AI conference, Dec. 9-10 in San Francisco. Register your interest here.

Want to send thoughts or suggestions to Data Sheet? Drop a line here.

Sign up to read this article

Read news from 100’s of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

Swedish court jails far-right leader who burned Qur’an

Swedish court jails far-right leader who burned Qur’an

Danish politician Rasmus Paludan sentenced to four months for incitement against ethnic group

The Guardian - UK

Obesity among children leaving primary school falls for third year in a row

Obesity among children leaving primary school falls for third year in a row

The data is from the Government’s national child measurement programme, which covers mainstream state-maintained schools in England.

The Independent UK

First Thing: Americans head to polls with historic election on a knife edge

First Thing: Americans head to polls with historic election on a knife edge

Trump launched insults at his final rally as Harris ended her campaign calling for people to ‘get out the vote’. Plus, Nate Silver’s final election forecast

The Guardian - UK

Eight suspected members of far-right terror cell arrested in Germany

Eight suspected members of far-right terror cell arrested in Germany

Group alleged to have been plotting armed takeover of eastern regions to establish a Nazi-inspired regime

The Guardian - UK

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

US security agencies warn of Russian election disinformation blitz in swing states

US security agencies warn of Russian election disinformation blitz in swing states

Russia the ‘most active threat’ as false tales of election fraud pose risk of violence, say ODNI, FBI and cybersecurity agency

The Guardian - AU

Tropical Storm Rafael Strengthens, Heads Towards Cayman Islands

Tropical Storm Rafael Strengthens, Heads Towards Cayman Islands

Tropical Storm Rafael intensifying into a hurricane, impacting Cayman Islands, Cuba, Jamaica, and potentially Florida. Stay informed and take necessary pre...

Related Stories

Top stories on inkl right now

Swedish court jails far-right leader who burned Qur’an

Swedish court jails far-right leader who burned Qur’an

Danish politician Rasmus Paludan sentenced to four months for incitement against ethnic group

The Guardian - UK

Obesity among children leaving primary school falls for third year in a row

Obesity among children leaving primary school falls for third year in a row

The data is from the Government’s national child measurement programme, which covers mainstream state-maintained schools in England.

The Independent UK

First Thing: Americans head to polls with historic election on a knife edge

First Thing: Americans head to polls with historic election on a knife edge

Trump launched insults at his final rally as Harris ended her campaign calling for people to ‘get out the vote’. Plus, Nate Silver’s final election forecast

The Guardian - UK

Eight suspected members of far-right terror cell arrested in Germany

Eight suspected members of far-right terror cell arrested in Germany

Group alleged to have been plotting armed takeover of eastern regions to establish a Nazi-inspired regime

The Guardian - UK

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

US security agencies warn of Russian election disinformation blitz in swing states

US security agencies warn of Russian election disinformation blitz in swing states

Russia the ‘most active threat’ as false tales of election fraud pose risk of violence, say ODNI, FBI and cybersecurity agency

The Guardian - AU

Tropical Storm Rafael Strengthens, Heads Towards Cayman Islands

Tropical Storm Rafael Strengthens, Heads Towards Cayman Islands

Tropical Storm Rafael intensifying into a hurricane, impacting Cayman Islands, Cuba, Jamaica, and potentially Florida. Stay informed and take necessary pre...

Our Picks

Dave Grohl 'no longer working with divorce attorney' after fathering secret child

Foo Fighters frontman hoping to reconcile with wife Jordyn Blum after admitting fathering a child with another woman

Evening Standard

Taylor Swift shares ‘extremely important’ reminder for US election

Pop star endorsed Kamala Harris after watching her presidential debate against Donald Trump in September

The Independent UK

The 27 Club isn’t true, but it is real − a sociologist explains why myths endure and how they shape reality

There’s a certain allure to the notion that some of the world’s brightest stars burn out at the age of 27. The so-called 27 Club has captivated the public imagination for half a century. Its members include legendary musicians Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse.…

The Conversation

Quincy Jones’s music was the soundtrack to so many Black lives – and something we could be proud of

There will be countless tributes to the revered producer, but for me he evokes happy days growing up and the chaos of family parties, says music industry employee Michelle Kambasha

The Guardian - UK

Dick Van Dyke makes rare social media appearance to endorse US Presidential candidate

'Mary Poppins' star Dick Van Dyke, 98, has made a rare social media appearance to pledge his support to Kamala Harris in the US Presidential race, and he did so by reciting a speech he delivered alongside Martin Luther King Jr. at a 1964 civil rights event.

Rihanna Showed Off Her Glossy Waves With The Blunt Bob of My Dreams

Fall hair inspiration at its finest.

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play