Good morning. Have you checked out your Spotify Wrapped yet?
There are few tech marketing efforts that have been more successful than Spotify’s annual listening review-meets-personality test, which launched in 2016. Though there’s some grumbling about this year’s edition, it remains a force.
Spotify’s corporate fortunes are still daunting, by the way: 18 years in, it’s about to reach full-year profitability for the first time. But there’s little doubt that the streamer has defied the odds. Wrapped certainly helps.
