Stephen McAlorum says he has already outlined the simple reality facing marquee signing Darren Murray after the striker's move to Belfast Celtic.
The Ballymena and Provincial League side announced Murray's high-profile capture on Tuesday night.
The 30-year-old has already proved he can score goals at the top level following spells with clubs including Portadown and Glentoran, but Celtic boss McAlorum insists that reputation will count for nothing when he takes to the pitch next season.