Have you signed up to an online service for a free trial, decided it isn’t for you, but still ended up paying for it months – or even years – later? Or tried cancelling a subscription, and found yourself giving up during the painstaking process? If so, there’s a good chance you have encountered a “dark pattern”.
Dark patterns are clever tricks built into apps and websites to encourage you to do things you may not necessarily want to do. They make it easy to “accept all” tracking cookies for example, and swiftly agree to terms and conditions while you hurry along with making your purchase.
