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The Guardian - US
The Guardian - US
World
Adam Gabbatt

‘Dark Brandon’ meme boosts Biden’s campaign merchandise sales

Joe Biden rides his bike in Rehoboth, Delaware, on 3 August.
Joe Biden rides his bike in Rehoboth, Delaware, on 3 August. Photograph: Leah Millis/Reuters

Joe Biden’s re-election team has apparently discovered a fundraising boon by subverting a foul-mouthed rightwing chant.

Axios reported that “Dark Brandon” items, including mugs and T-shirts, are responsible for more than half of the Biden campaign’s merchandising sales.

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