I've never claimed to be fashionable. Fads pass me by without my even noticing.
Which is why I just now learned about a fad (or potential fad) that was popular (or potentially popular) five years ago. And although I may be half a decade behind the times, I think it is a brilliant idea.
Have you heard of cookbook clubs? I hadn't. Perhaps you're even in one, in which case: Why didn't you tell me about this before?